Beauty, Makeup

It Cosmetics Superhero Mascara 

I’ve tried a lot of mascaras in my day, but they still fascinate me. It’s amazing how much of a difference the shape of a brush or the formulation of the mascara can transform lashes. Recently, I received a deluxe sample of It Cosmetics Superhero Elastic Stretch Volumizing Mascara from Sephora. The full-sized version of this product can be purchased for $24, which is pretty average for a mascara at Sephora.

I had high hopes for this mascara because I have really enjoyed other products I’ve tried from It Cosmetics, but this one was a disappointment. While I did like how the brush was stiff and seemed to separate my lashes while brushing through them, I just hated the formulation of this product! It took so long to dry and I felt like it smudged a lot both initially and throughout the day. It also did not make my eyelashes look longer or more voluminous – the two primary claims that it says it will do. Overall, this was just a bust for me, although I know that mascara is very personal, so I’m sure this is just fantastic for some people. Personally, I care more about curl than length, and I just can’t deal with mascaras that take too long to dry!

In summary, here’s the pros and cons for this product:


  • I liked the brush.
  • My eyelashes did not clump.
  • The color is very dark, which I found flattering.


  • Very wet formulation that took too long to dry.
  • Smudged like crazy!


Have you tried this mascara? If so, did it work better for you than it did me? What’s your favorite mascara?

Thanks for reading!

-XO Tiffy

Want more of me? Add me on Snapchat (tiffyrenee82) / Instagram / Twitter.


4 thoughts on “It Cosmetics Superhero Mascara ”

  1. I am using this one right now. I find it a little disappointing because I expected it to make my lashes super long and it didn’t. I also find the formula a little too dry for me.

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